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"No Pudge! makes a ...
fudgy brownie that can
stand up proudly and
be judged with it's peers."
-- Boston Globe
 

 
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Lindsay H. Frucci
Founder

No Pudge! Foods, Inc.
Lindsay Frucci
The No Pudge! Fudge Brownie Mix Story:

My name is Lindsay Frucci and I am a brownieholic. I love thick, fudgy, chewy brownies. I hate fat. In my food or on my hips, fat is something I like to live without. Since most thick, fudgy, chewy brownies are loaded with fat this created quite a problem. Were brownies without guilt a possibility? In January of 1995, I decided to try and find out.

Since my family and I had already tried and rejected several commercially available fat free brownies (they either tasted like fruit or had no taste at all), I decided to see if I could come up with my own fat free brownie recipe. During the next few weeks, I made and threw away more pans of brownies than most people make in a lifetime. Fortunately, we were having some remodeling done on our home at the time and the two builders who were doing the work were only too happy to be my "official" tastetesters. They took their mission very seriously, carefully evaluating every batch of fat free brownies for taste and texture. By the time the remodeling was done, I had a recipe for fat free brownies that were chewy, very rich and fudgy, and, best of all, FAT FREE I knew that I wanted to turn the recipe into a company, but with a background that included pediatric nursing and being a Mom, I had absolutely no idea how...

Enter my local SCORE (Service Corps of Retired Executives) office. There, I was incredibly lucky to be connected with two wonderful gentlemen who had had extensive experience in the food industry. With their expertise and guidance, No Pudge! Foods was begun.

No Pudge! FAT FREE Original Fudge Brownie Mix first appeared on the shelves of a few New Hampshire stores in August of 1995. Since then we have grown to the point where we have distribution in thousands of grocery and natural food stores across the country. We continue to work hard to expand that distribution so that one of these days, our mixes will be available to everyone right in their local store. Until then, our mail order business makes sure that anyone who wants No Pudge! can get it.

The road that I have traveled these past few years has been rocky at times, has seemed uphill often and has been the most exciting and exhilirating experience of my life. The very best part of the entire experience has been the fellow brownieholics that have called or written along the way. You, and they, are unquestionably the most important part of this company. Your feedback is not only wanted and enjoyed, it is essential to the continued success of  No Pudge! Fat free brownie mix Thanks to the wonderful world of the Internet, it's easy to communicate with us. So, if you decide to give No Pudge! Fat free brownie mix a try (and I hope you will!!), let me know what you think. If you are already one of my fellow brownieholics, I certainly would love to hear from you. I even want to hear if you're unhappy with No Pudge! Fat free brownie mix for any reason - really!

Thank you for visiting our site. PLEASE pass the word that we're here to all your neighbors, family and friends (cyberspace is such a BIG place - it's easy not to be found) and let them know about us. They will certainly thank you and so will I!!

We make it easy for you to get your hands on our fat free brownie mixes! Order on-line, by phone, by fax or pick them up at a store nearby. Check out our store listings for a store near you.
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